App Brief Form

Please add your company name and contact info below
The deeper we understand the scope of your business, the more opportunities for creativity we have.
What type of project is this?
What do you want to achieve with this mobile app? The more informative the design brief is, the easier it will be for us to assess the scope of work and project cost.
Try and briefly describe how you want people to interacti with an app Write the answer just like a story. Put yourself in the shoes of someone observing people using your app.

About the design of your app

We want to establish who your perfect customer is. There may be a few types, but the more specific we can be, the better, so try and be as detailed as possible. Your description could include typical age, sex, background etc.
Max. file size: 125 MB.
Give us a list of maybe 3-6 competitors. The name of the competitor company and their website address would be useful. Tell us in a couple of sentences what they’re like, and how you compare to them.
Example: ABC App www.abc-app.co.uk Well-established app, quite good features but poor user experience. Invest quite a lot in their brand and marketing, but we think we offer a better service than they do, and we have more knowledge and experience in X.

About your customers and the market

Have you been involved in designing a mobile app before?
On which platforms will people use your app?
What content will it have?
Add any other types of content in the notes below.
Max. file size: 125 MB.
If so, please attach branding and identity materials you had created. This will help us better understand your brand's tone of voice.
Do you have a digital marketing strategy in place?

Let's see

Max. file size: 125 MB.
Please add screenshots / videos and tell us in the notes below what you like or dislike about each of them.
Max. file size: 125 MB.
How would you describe the style you’re looking for?
Who will develop the new app?
Do you have a web developer in your team, are you working with another company, or would you like us to also develop the code for the new app?

Budget, timeframes, and deliverables

What are the budget constraints on this project?
Which of our services are you most interested in?
MM slash DD slash YYYY
Explain any particular circumstances driving the timeline. Resist the temptation to dictate a specific timeline if you are just keen to get something ‘as soon as possible’. In that case, just make it clear that you want us to set out our typical timeline.
For example: product launch dates or industry events.
What will you expect to have from us at the end of the project?